01 ✳
PRODUCT / BRAND DEVELOPMENT · 2025–presentGoodMatesBrand, packaging and launch developmentIn development
Responsibilities
Brand strategy / Creative direction / Product & packaging development / Production coordination
The work / 16 brands & artists
THE WORK.
ALL SIDES OF IT.
Find a brand, artist or assignment. See the work by project type and OOO’s responsibility, then jump directly to the relevant part of the partnership.
Brand / productCulture / live
Content / commerce
Project indexFrom product development to the live experience.
16 brands & artists
Choose a brand. Explore its projects.01 ✳
PRODUCT / BRAND DEVELOPMENT · 2025–presentGoodMatesBrand, packaging and launch developmentIn development
02 ✳
COLLABORATIVE / BRAND ACTIVATION · 2026Willie’s Remedy+Luck Reunion 2026: hospitality, sampling and giftingActivation planning + on-site coordination
Responsibilities
Event & tour operations / Field & sampling operations / Partner & talent management / Production coordination
03 ✳
BRAND / PARTNERSHIP STRATEGY · 2025–2026Bluebird HardwaterPartner strategy and Ditch the Fizz campaign planningPartnership strategy + campaign planning
Responsibilities
Brand strategy / Partner & talent management / Content & editorial production / Launch & campaign planning
04 ✳
FUNCTIONAL BEVERAGE / FIELD + COMMUNITY · September 2025–August 2026HY.QField kits, product placement and event operationsField marketing + product placement
Responsibilities
Field & sampling operations / Event & tour operations / Partner & talent management / Production coordination
05 ✳
GLOBE / ATHLETES / FILM · 2014 film / 2012–2016 surf programGlobeSurf-team marketing and Strange RumblingsSurf marketing + athlete program
Responsibilities
Brand strategy / Partner & talent management / Content & editorial production / Launch & campaign planning
06 ✳
MEDIA / EDITORIAL + SPONSORED CONTENT · 2016–2018Surfline / WavetrakSponsored editorial, production and film distributionContent partnerships + executive production
Responsibilities
Partner & talent management / Content & editorial production / Production coordination
07 ✳
BEVERAGE / BRAND-SIDE LEADERSHIP · 2019–August 2025JuneShineBrand / field marketing / festivals / collaborationsIntegrated brand leadership
Responsibilities
Brand strategy / Partner & talent management / Creative direction / Field & sampling operations
08 ✳
BEVERAGE / BRAND PARTNERSHIPS · 2019Health-AdePartnerships, event support and athlete editorialBrand partnerships leadership
Responsibilities
Partner & talent management / Field & sampling operations / Event & tour operations / Content & editorial production
09 ✳
ARTIST OPERATIONS / LIVE · Ongoing artist programChris LakeTouring / show merchandise / ecommerceTour management + artist operations
Responsibilities
Event & tour operations / Production coordination / Merchandise management / Product & packaging development
10 ✳
MUSIC / LABEL / PRODUCT · Ongoing label programBlack Book RecordsLabel identity, collections and live merchandiseBrand direction + merchandise and product
Responsibilities
Merchandise management / Creative direction / Product & packaging development / Production coordination
11 ✳
SPIRITS / INVESTMENT · Investment portfolioLos SundaysInvestment portfolio: tequilaInvestment only
Relationship
Investment
12 ✳
BEVERAGE / EARLY INVESTMENT · Investment portfolioBeatBoxInvestment portfolio: ready-to-drink beveragesInvestment only
Relationship
Investment
13 ✳
TEQUILA / BRAND ADVISORY · Engagement began July 2021Luna NuevaTequila positioning and launch advisoryBrand consulting + launch advisory
Responsibilities
Brand strategy / Partner & talent management / Product & packaging development / Launch & campaign planning
14 ✳
BEVERAGE / LICENSED BRAND LAUNCH · 2024–2025Easy RiderLager launch, field activation and merchandiseBeverage launch + merchandise coordination
Responsibilities
Brand strategy / Launch & campaign planning / Field & sampling operations / Partner & talent management
15 ✳
BEVERAGE / PRODUCT ROLLOUT · Beverage portfolio workFlying EmbersPortfolio rollout, trade shows and retail supportBrand rollout + field support
Responsibilities
Launch & campaign planning / Field & sampling operations / Partner & talent management / Event & tour operations
16 ✳
Music / product / live · 2023 / 2026Under ConstructionHollywood Boulevard and Head Trip merchandiseMerchandise development, production + release coordination
Responsibilities
Merchandise management / Production coordination / Ecommerce & fulfillment / Launch & campaign planning
No matching work.
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A selection of brand, creative and operating work, alongside investment participation. Current projects are labeled in development or in progress.
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