PRODUCT / BRAND DEVELOPMENT · 2025–present

GoodMates

Brand, packaging and launch development

Developing a premium gum brand: product positioning, packaging formats, Italian manufacturing, creator planning and ecommerce.

RemitBrand creation + launch development

In development

GoodMates / official brand imagery

GoodMates ✳ Brand creation + launch developmentGoodMates / official brand imagery

The assignment

Prepare the brand, physical product and launch operation together.

Responsibility: Brand creation + launch development
Engagement: OOO engagement
Period: 2025–present
Selected deliverables: Positioning and product storyFlavor and assortment directionCreative partner coordinationPack hierarchy and flavor differentiation

Inside this partnership

The work, section by section.

Positioning, flavor and creative directionPositioning and product story / Flavor and assortment direction

Packaging formats and supplier handoffsPack hierarchy and flavor differentiation / Format and material exploration

Manufacturing and samplesManufacturer communication / Sample and packaging coordination

Creator, commerce and fulfillment planningPhotography and creator-mailer planning / Ecommerce and customer communications

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Positioning, flavor and creative direction

OOO coordinates the gum proposition, flavor range and launch direction. Truffl developed the visual identity; OOO connects that design work to product and business decisions.

Scope in development

Positioning and product story
Flavor and assortment direction
Creative partner coordination

GoodMates official brand image from its online storeGoodMates / official brand imageryOpen source ↗

Packaging formats and supplier handoffs

The development archive includes outer-pack studies and a mint pack exploration. OOO coordinates pack hierarchy, format and material decisions with the design team and suppliers. These are development studies, not a completed retail rollout.

Scope in development

Pack hierarchy and flavor differentiation
Format and material exploration
Design-to-supplier coordination

**Early metallic pack study — development concept**GoodMates archive / Truffl packaging explorationOpen source ↗

**Mint pack exploration — development concept**GoodMates archive / Truffl packaging explorationOpen source ↗

Manufacturing and samples

OOO coordinates the Italian manufacturer and packaging suppliers, bringing samples, labeling inputs and supplier feedback into the product-development schedule.

Scope in development

Manufacturer communication
Sample and packaging coordination
Labeling and production handoffs

**Compact pack format study — development concept**GoodMates archive / Truffl packaging explorationOpen source ↗

Creator, commerce and fulfillment planning

Launch preparation covers photography, creator mailers, ecommerce, email and SMS, retail kits and fulfillment. OOO coordinates their requirements against the product timeline; the brand remains in development.