BRAND / PARTNERSHIP STRATEGY · 2025–2026
Bluebird Hardwater
Partner strategy and Ditch the Fizz campaign planning
Partner selection, outreach and campaign planning for Bluebird’s zero-carbonation proposition, including creator deliverables, content formats and retail messaging.
Turn a product difference into a partner brief and coordinated campaign plan.
- Responsibility
- Partnership strategy + campaign planning
- Engagement
- OOO engagement
- Period
- 2025–2026
- Selected deliverables
- Partner identification and evaluationOutreach and commercial structureCollaboration and flavor narrativeIntegrated campaign planning
Inside this partnership
The work, section by section.
Partner selection and deal structure
OOO identified and evaluated creator partners, coordinated outreach and helped structure the collaboration. The brief connected audience fit, product storytelling and campaign usage.
Responsibilities & deliverables
- Partner identification and evaluation
- Outreach and commercial structure
- Collaboration and flavor narrative
Partner evaluation
- 01Audience
Relevance to the product and occasion
- 02Creative
A repeatable story, not a single appearance
- 03Use
Content, live activity and launch fit
Ditch the Fizz campaign planning
The campaign uses Bluebird’s zero-carbonation proposition as its central message. OOO’s planning connected paid creative, organic content, retail messaging and daytime-event concepts. The published commercial credits Kendyl Vanscoy for creative leadership.
Responsibilities & deliverables
- Integrated campaign planning
- Product-message alignment
- Creator and channel coordination
Film, short edits and creator deliverables
The plan specified a longer commercial, short character edits, product-trial content and founder storytelling. OOO coordinated the partner brief, deliverables and intended uses. Planned formats are not presented as completed edits.
Responsibilities & deliverables
- Hero and short-form content planning
- Creator deliverables and usage coordination
- Organic content formats
Event concepts and retail messaging
OOO’s planning linked the campaign to daytime water-related events and point-of-sale messaging. This section covers proposed formats and channel coordination; completed activations are not claimed.
Responsibilities & deliverables
- Event format planning
- Retail-message alignment
- Launch coordination across channels
Bring OOO into your project
Define a partnership, structure the collaboration and plan the content and channels around a clear product message.
Engage OOO for a defined assignment or ongoing leadership across the program.
Further context
Go to the
source.
Explore the original releases, brand channels and published work. Archive images are captioned with their project context and creative credits.
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