BEVERAGE / BRAND-SIDE LEADERSHIP · 2019–August 2025
JuneShine
Brand leadership, partnerships and market execution
From 2019 through August 2025, the remit covered product launches, ambassadors, content, retail support, field marketing, festivals and brand collaborations.
Coordinate product, creative, sales, field teams and partners across an expanding beverage portfolio.
- Responsibility
- Integrated brand leadership
- Engagement
- Brand-side leadership experience
- Period
- 2019–August 2025
- Selected deliverables
- Brand and product-launch planningCross-functional operating coordinationRetail, field and ambassador programsAmbassador relationships
JuneShine / project archive
Explore each project.
Start with an activation, collaboration or release, then explore the broader brand and field program below.
Inside this partnership
The work, section by section.
Selected milestones
- 2019Integrated brand leadership
Brand direction, partnerships, ambassadors and field marketing come together in one remit.
Explore this work ↓ - 2020–2021Local trial and retail support
Workplace tastings, community partnerships and market-specific product seeding.
Explore this work ↓ - 2022–2023Music, festivals and collaborations
Artist products, the Stagecoach Oasis, launch kits and Banks Journal apparel.
Explore this work ↓ - 2024–August 2025A wider portfolio and recurring programs
Beverage launches, anniversary programming and continued brand operations.
Explore this work ↓
Brand and product-launch leadership
From 2019 through August 2025, the remit covered launches, retail, field marketing, ambassadors, partnerships and live production. The work coordinated distinct product stories across hard kombucha, canned cocktails, non-alcoholic products and the wider beverage portfolio.
Responsibilities & deliverables
- Brand and product-launch planning
- Cross-functional operating coordination
- Retail, field and ambassador programs
Ambassadors, seeding and content
The brand and ambassador program coordinated relationships, product seeding and content requirements. Adam Clark’s Utah photography shows the product both in close-up and within outdoor scenes.
Responsibilities & deliverables
- Ambassador relationships
- Product seeding and content coordination
- Campaign and brand-use planning
Workplace tastings and local events
The January 2020 Los Angeles program included WeWork, sweetgreen headquarters, Yelp LA and community events. Coordination covered venues, product, tasting materials, field teams and recaps.
Responsibilities & deliverables
- Partner and venue coordination
- Product, tasting materials and field-team support
- Event recaps and local-market feedback
Madhappy and the Grammy after-party
The January 2020 program supplied beverage support to Madhappy’s Melrose event and the Red Light Management × Rolling Stone Grammy after-party. The work coordinated partner requests, bar supply and guest sampling; the hosts produced the events.
Responsibilities & deliverables
- Beverage-sponsorship coordination
- Bar and guest-sampling product support
- Partner communication and event follow-up
Retail promotions and local-market support
The November 2020 program supported Lee’s Discount Liquor, Sprouts, Whole Foods and Stater Bros. with market-specific seeding and creator activity. A Lee’s giveaway combined beverage and merchandise; the March 2021 Blue Clover event is a separate on-premise example.
Responsibilities & deliverables
- Market-specific creator and product seeding
- Retail-partner promotions
- On-premise event communication
Boots in the Park and Stagecoach
The festival program connected sponsorships, venue relationships, field teams, production and product supply. The archive shows the Boots in the Park lounge and the separate Stagecoach Oasis build, which has its own detailed case study.
Responsibilities & deliverables
- Festival and venue relationships
- Activation and field-team coordination
- Product and hospitality support
Create & Cultivate / Coachella weekend
JuneShine supplied a branded product-service setup for Create & Cultivate’s Desert Pop Up at Ace Hotel & Swim Club in Palm Springs on April 16, 2022. The assignment connected the partner event, product service and on-site brand presentation during Coachella weekend.
Responsibilities & deliverables
- Partner-event coordination
- Branded service setup
- Product and field support
Watermelon Razz venue kits
Launch support for the Ali Krieger and Ashlyn Harris collaboration included cups, posters, coasters and a jersey option for U.S. women’s soccer occasions. The support sheet shows the materials offered to venues and local-event teams.
Responsibilities & deliverables
- Product-launch support materials
- On-premise and event kits
- Field and retail coordination
Explore the components
One release. Every touchpoint.
Select a number or a component.
The collaboration
Watermelon Razz with Ali Krieger and Ashlyn Harris connected the product to women’s soccer.
Cups
Branded cups bring the release identity into the serve.
Posters
The poster gives venues a consistent way to communicate the watch-party occasion.
Coasters
Tabletop materials repeat the collaboration imagery at the moment of consumption.
Jersey
The support offering included a soccer jersey alongside the venue materials.
Banks Journal apparel collaboration
Partnership coordination connected JuneShine’s Summer of June program to Banks Journal apparel. The archive includes garment graphics, labels and collection development, extending the partnership beyond a co-branded announcement.
Responsibilities & deliverables
- Cultural and brand partnerships
- Product and merchandise coordination
- Launch and event alignment
Summer of June anniversary program
Programming and field coordination supported recurring anniversary editions through music, tasting-room events and local gatherings. Campaign materials and event communication connected those locations under Summer of June.
Responsibilities & deliverables
- Anniversary and community programming
- Local event coordination
- Campaign materials and communication
Bring OOO into your project
Lead a brand program across launches, content, retail and live experiences, with each team working from the same plan.
Engage OOO for a defined assignment or ongoing leadership across the program.
Further context
Go to the
source.
Explore the original releases, brand channels and published work. Archive images are captioned with their project context and creative credits.
08 ✳
JUNESHINE / FESTIVAL / DIPLO · 2022–2023JuneShineStagecoach: the Oasis build and artist programFestival activation + field operations
09 ✳
JUNESHINE / COMMUNITY / LIVE · 2021–2025 / selected editionsJuneShineSummer of June: events, collaborations and campaign materialsCommunity events + brand programming
10 ✳
JUNESHINE / PRODUCT / TALENT · Selected releases through 2025JuneShineTalent partnerships and flavor collaborationsProduct collaborations + launch support