JUNESHINE / COMMUNITY / LIVE · 2021–2025 / selected editions
JuneShine
Summer of June: events, collaborations and campaign materials
A recurring anniversary program spanning event calendars, venue communication, Banks Journal apparel, promotional items and content. Each edition is labeled by year.
Give multiple locations and partners a shared anniversary program with usable local materials.
- Responsibility
- Community events + brand programming
- Engagement
- Brand-side leadership experience
- Period
- 2021–2025 / selected editions
- Selected deliverables
- Anniversary-program coordinationCommunity and venue programmingAnnouncement and campaign alignmentTour-calendar and venue coordination
Inside this partnership
The work, section by section.
Selected milestones
- 2021Anniversary event artwork
A recurring occasion takes shape around the Summer of June name.
Explore this work ↓ - 2023Banks Journal collection
The celebration extends into apparel and shared product development.
Explore this work ↓ - 2024Event content
A published anniversary Reel captures the gathering.
Explore this work ↓ - 2025Tour and venue materials
Print, social, venue applications and promotional-item development.
Explore this work ↓
A recurring anniversary program
Summer of June gave the brand’s birthday a recurring place in the calendar. Coordination covered local programming, venues and brand communication across editions.
Responsibilities & deliverables
- Anniversary-program coordination
- Community and venue programming
- Announcement and campaign alignment
2025 tour calendar and announcements
The 2025 campaign listed dated venues across multiple cities. The calendar was prepared as an 11 × 17 poster, a feed graphic and a vertical Story, with programming and field-team needs carried into the creative rollout.
Responsibilities & deliverables
- Tour-calendar and venue coordination
- Print, feed and Story requirements
- Program updates and field-team handoffs
2025 campaign identity applications
The archive includes wordmarks, circular badges and a hibiscus motif for event communication and promotional items. These are design-development options; the work coordinated program requirements with the creative team.
Responsibilities & deliverables
- Campaign-application coordination
- Event and promotional-material requirements
- Creative and field-team handoffs
2025 venue-branding studies
Entrance-window graphics, wall decals and hibiscus cutouts explored how the campaign could appear on site. The storefront image is an application mockup, with physical requirements coordinated against the wider event program.
Responsibilities & deliverables
- Venue-branding requirements
- Wall, window and cutout applications
- Creative-to-production coordination
Banks Journal × JuneShine, 2023
Collection development applied Summer of June to printed sets, can-inspired stripes, workwear and labels. Partnership coordination connected the apparel range with the shared campaign.
Responsibilities & deliverables
- Brand-partnership coordination
- Merchandise and collection development support
- Shared campaign alignment
Staff shirts, coasters and takeaway items
The 2025 promotional studies covered bartender shirts, coasters, hats, stickers and keychains. Coordination defined staff, service and giveaway needs; the images show design options rather than finished production.
Responsibilities & deliverables
- Staff and bartender merchandise
- Coaster and service-material planning
- Giveaway and takeaway coordination
Anniversary event content, 2024
The public 2024 Reel documents the event’s social setting. Event communication and content coordination supported the recurring program; the film is a separate edition from the 2023 apparel and 2025 studies.
Responsibilities & deliverables
- Event communication
- Social-content coordination
- Recurring-program continuity
Bring OOO into your project
Build a recurring brand event with programming, creative requirements, partner products and field-team coordination.
Engage OOO for a defined assignment or ongoing leadership across the program.
Further context
Go to the
source.
Explore the original releases, brand channels and published work. Archive images are captioned with their project context and creative credits.
07 ✳
BEVERAGE / BRAND-SIDE LEADERSHIP · 2019–August 2025JuneShineBrand leadership, partnerships and market executionIntegrated brand leadership
08 ✳
JUNESHINE / FESTIVAL / DIPLO · 2022–2023JuneShineStagecoach: the Oasis build and artist programFestival activation + field operations
02 ✳
COLLABORATIVE / BRAND ACTIVATION · 2026Willie’s Remedy+Luck Reunion 2026: hospitality, sampling and giftingActivation planning + on-site coordination