COLLABORATIVE / BRAND ACTIVATION · 2026
Willie’s Remedy+
Luck Reunion 2026: hospitality, sampling and gifting
Activation planning and on-site coordination for Willie’s Remedy+ at Luck Reunion: the Jailhouse, Blue Skies Lounge, product service, participation and artist gifting.
Coordinate the brand’s hospitality locations, vendors, product and staff within the larger festival.
- Responsibility
- Activation planning + on-site coordination
- Engagement
- OOO engagement
- Period
- 2026
- Selected deliverables
- Jailhouse activation planningBlue Skies Lounge coordinationBrand, site and partner alignmentProduct and service coordination
Inside this partnership
The work, section by section.
Jailhouse and Blue Skies Lounge
OOO led activation planning and on-site coordination for Willie’s Remedy+ at Luck Reunion 2026. The work covered the Jailhouse and Blue Skies Lounge rooftop, with separate service and hospitality requirements for each location.
Responsibilities & deliverables
- Jailhouse activation planning
- Blue Skies Lounge coordination
- Brand, site and partner alignment
Product service, cups and staffing
OOO coordinated product availability, branded cups, service requirements and staffing across the hospitality locations. The recap shows how the product was presented and served within the festival.
Responsibilities & deliverables
- Product and service coordination
- Branded cups and guest touchpoints
- On-site staffing alignment
Chain stitching and tintype coordination
OOO coordinated vendors, materials and site requirements for chain-stitching and tintype experiences within the activation plan.
Responsibilities & deliverables
- Chain-stitching coordination
- Tintype experience coordination
- Vendor and material requirements
Merchandise and artist gifting
OOO coordinated merchandise, branded cups and artist-gifting requirements with the hospitality program. The recap photographs show event merchandise and product presentation.
Responsibilities & deliverables
- Merchandise coordination
- Artist gifting support
- Hospitality materials
Planning, on-site delivery and recap
Weekly planning brought the brand, creative, product, staffing and site teams together. OOO coordinated on-site handoffs and the post-event operating review within Luck’s larger festival production.
Responsibilities & deliverables
- Cross-team planning cadence
- On-site coordination
- Post-event operating review
Bring OOO into your project
Build a festival partnership that includes the space, the product, the guest experience and the operating plan.
Engage OOO for a defined assignment or ongoing leadership across the program.
Further context
Go to the
source.
Explore the original releases, brand channels and published work. Archive images are captioned with their project context and creative credits.
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