FUNCTIONAL BEVERAGE / FIELD + COMMUNITY · September 2025–August 2026
HY.Q
Field kits, product placement and event operations
A portable sampling kit and an event-support program spanning fitness, music, fashion and community settings. OOO coordinated requests, qualification, product logistics and partner follow-up.
Give the team a repeatable way to evaluate event requests and deliver the right level of product support.
- Responsibility
- Field marketing + product placement
- Engagement
- OOO engagement
- Period
- September 2025–August 2026
- Selected deliverables
- Event questionnaireOpportunity qualificationResponse and follow-up trackingTent and backwall
Inside this partnership
The work, section by section.
Event intake and qualification
OOO created an event questionnaire and response tracker to qualify opportunities before committing product or staff. The process covers request details, follow-up and delivery requirements across fitness, music, fashion and community events.
Responsibilities & deliverables
- Event questionnaire
- Opportunity qualification
- Response and follow-up tracking
From request to placement
- 01Assess
Audience, occasion and brand fit
- 02Confirm
Product needs and event requirements
- 03Coordinate
Pickup, delivery and field materials
- 04Review
Follow-up and recap
Portable sampling kit
The kit combines a branded canopy, backwall, table covering, coolers, signage and QR materials. OOO coordinated the equipment and setup requirements. The December 2025 photographs show the assembled kit outside a fitness venue.
Responsibilities & deliverables
- Tent and backwall
- Table, coolers and signage
- QR and supporting materials
Explore the components
A field kit, piece by piece.
Select a number or a component.
Canopy
The tent carries the HY.Q name and product message above the sampling footprint.
Backwall
A branded backwall gives the portable space a consistent visual identity.
Sampling table
The dressed table brings chilled cans and product presentation into the guest interaction.
Chilled product
An ice bowl and product display make the range visible at the point of sampling.
Portable side bar
A separate branded side bar adds a practical service point within the setup.
Product placements and delivery
OOO coordinated requests, pickup or delivery, and follow-up for settings including Pedal Mafia, Equinox, MUNA, Manhattan Beach 6 Man and Chris Lake’s Los Angeles Historic Park shows. Product support and staffed activations are different levels of participation.
Responsibilities & deliverables
- Placement coordination
- Pickup and delivery handoffs
- Partner follow-up
Setup, service and pack-down
OOO coordinated equipment, product and service readiness for the field setup, including the transport and pack-down requirements of the portable kit.
Responsibilities & deliverables
- Equipment and setup coordination
- Product service readiness
- Portable hardware and pack-down considerations
Bring OOO into your project
Build a field program with clear partner selection, practical equipment and reliable product delivery.
Engage OOO for a defined assignment or ongoing leadership across the program.
Further context
Go to the
source.
Explore the original releases, brand channels and published work. Archive images are captioned with their project context and creative credits.
03 ✳
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COLLABORATIVE / BRAND ACTIVATION · 2026Willie’s Remedy+Luck Reunion 2026: hospitality, sampling and giftingActivation planning + on-site coordination