MUSIC / LABEL / PRODUCT · Ongoing label program
Black Book Records
Label identity, collections and live merchandise
Brand direction and merchandise operations for the label: Collection 017, accessories and objects, Red Rocks 2025, and the Brooklyn 2024 merchandise event.
Give the label a consistent identity across product ranges and event-specific releases.
- Responsibility
- Brand direction + merchandise and product
- Engagement
- OOO engagement
- Period
- Ongoing label program
- Selected deliverables
- Label-brand directionVisual-system developmentProduct and event applicationsMerchandise and product direction
Inside this partnership
The work, section by section.
Selected milestones
- 2024Brooklyn release
A city-specific tee, merchandise presentation and artist meet-and-greet.
Explore this work ↓ - 2025Collection 017
An expanded assortment across apparel, accessories and objects.
Explore this work ↓ - 2025Red Rocks collection
A dedicated event range developed for the show and store.
Explore this work ↓
Label identity and product direction
OOO’s brand direction and creative brief defined how the hands, book, diamond and wordmarks should work across product and communication. Black Book’s label identity remains distinct from Chris Lake’s artist merchandise.
Responsibilities & deliverables
- Label-brand direction
- Visual-system development
- Product and event applications
Collection 017 apparel and accessories
The archive shows the range and individual products. OOO’s merchandise remit coordinated assortment, sample review, production and release requirements.
Responsibilities & deliverables
- Merchandise and product direction
- Assortment planning
- Sample and production coordination
Materials, graphics and sample review
OOO coordinated material choices, artwork placement, print treatments and sample feedback with production partners. Close-up archive images show the camouflage fabric and label typography under review.
Responsibilities & deliverables
- Material and graphic direction
- Sample review and approvals
- Production-partner handoffs
Cushion, candle and pins
The assortment extended the label’s graphics into home objects and small accessories. OOO coordinated product development, sourcing and supplier requirements for those separate formats.
Responsibilities & deliverables
- Accessory and object development
- Graphic application across formats
- Product and supplier coordination
Red Rocks 2025 collection
The event range includes apparel, hats, a tote, a bottle and smaller accessories. OOO connected product development with the show release and ecommerce plan.
Responsibilities & deliverables
- Event-specific assortment
- Production and release coordination
- Show and ecommerce alignment
Brooklyn merchandise event, 2024
The archive shows city-specific clothing, rails, fans browsing and a Chris Lake meet-and-greet with music. OOO’s merchandise remit coordinated availability, presentation and release timing around the fan event.
Responsibilities & deliverables
- Event-specific merchandise and release coordination
- On-site product assortment and presentation
- Artist, product and commerce alignment
Product photography and release preparation
OOO coordinated product-image requirements with sample review and the release calendar. The archive contains both operating photographs and product presentations; these serve different review and commerce needs.
Responsibilities & deliverables
- Product-content coordination
- Sample and assortment documentation
- Store and launch preparation
Bring OOO into your project
Build a label’s merchandise program across apparel, objects, event collections and commerce.
Engage OOO for a defined assignment or ongoing leadership across the program.
Further context
Go to the
source.
Explore the original releases, brand channels and published work. Archive images are captioned with their project context and creative credits.
12 ✳
ARTIST OPERATIONS / LIVE · Ongoing artist programChris LakeArtist operations and touringTour management + artist operations
13 ✳
ARTIST BRAND / PRODUCT + COMMERCE · Ongoing program / selected 2025–2026 dropsChris LakeTour merchandise, show drops and ecommerceMerchandise direction, production + ecommerce