ARTIST BRAND / PRODUCT + COMMERCE · Ongoing program / selected 2025–2026 drops
Chris Lake
Tour merchandise, show drops and ecommerce
A merchandise program across the artist collection, Chemistry tour cities and individual show drops. OOO connects product direction, designers, suppliers, samples, production, release timing and ecommerce.
Build distinct products for the artist and each show, then coordinate the approvals, production and commerce needed to release them.
- Responsibility
- Merchandise direction, production + ecommerce
- Engagement
- OOO engagement
- Period
- Ongoing program / selected 2025–2026 drops
- Selected deliverables
- Collection and show-drop directionDesigner, vendor and manufacturer coordinationSampling, production and release schedulingCity-specific apparel and graphic variants
Inside this partnership
The work, section by section.
Product direction and the operating program
OOO’s merchandise remit connects the range and creative brief to designers, vendors and manufacturers. The work follows blanks, artwork handoffs, samples and production timing into launch, store preparation and fulfillment. The official product examples below show the breadth of city-specific releases; graphic design remains credited to the respective creative teams.
Responsibilities & deliverables
- Collection and show-drop direction
- Designer, vendor and manufacturer coordination
- Sampling, production and release scheduling
From show brief to release
- 01Define
Set the range and show-specific brief.
- 02Develop
Coordinate artwork, blanks and samples.
- 03Produce
Align approvals, suppliers and timing.
- 04Release
Prepare product pages, communication and fulfillment.
Chemistry 2025: a city-by-city collection
The Chemistry range combined a shared tour identity with city-specific Head, Dance and show-image graphics. Boston’s Head tee, San Francisco’s performance-image tee and Seattle’s tangerine hoodie show different applications. The wider range includes headwear, flags, posters and other accessories.
Responsibilities & deliverables
- City-specific apparel and graphic variants
- Collection and accessory assortment
- Tour-calendar and store-release coordination
New York 2026: skyline apparel and accessories
The New York drop uses city photography, blue type and the June 5–7 show dates. The official range extends the release into tees, hoodies, a zip hoodie, caps and waistpacks. The front/back pair makes the product application visible.
Responsibilities & deliverables
- City-specific range and product direction
- Apparel and accessory coordination
- Production and ecommerce release handoffs
Los Angeles 2026: a separate city expression
The Los Angeles range uses a different skyline and yellow type, with June 19–20 printed on the tee. The assortment includes tees, hoodies, headwear, a quarter-zip sweatshirt, hand fan and golf towel.
Responsibilities & deliverables
- Show-specific apparel and accessories
- Artwork and sample coordination
- Release timing and store presentation
Chicago 2026: the city and dates on the product
Chicago’s tee pairs its skyline with orange lettering and July 10–11 show dates. The wider range includes fleece, a zip hoodie, cap, pint glass, towel and hand fan. Each format adds its own production and product-page requirements.
Responsibilities & deliverables
- Multi-format show assortment
- Production-partner coordination
- Product listings and release preparation
Toronto 2026: apparel, headwear and objects
Toronto’s July 17 tee uses green type and city imagery. The drop also includes a letterman jacket, fleece, headwear, a wall clock, glassware and a towel, extending the show identity across wearable products and objects.
Responsibilities & deliverables
- Apparel, headwear and object assortment
- Supplier and production coordination
- Commerce and fulfillment handoffs
Nashville: a dedicated show graphic
The Nashville tee uses its own illustration and venue reference. Its catalogue also includes a poster, caps, fleece, a tote, glassware, stickers and a koozie. It is a separate collection from the city-skyline range.
Responsibilities & deliverables
- Show-specific product direction
- Garment and accessory range
- Production and release coordination
San Jose 2026: apparel and accessories
The San Jose release includes tees, a hoodie, a zip hoodie and a microfiber golf towel. The imagery shows the same show identity carried across products with different use and production requirements.
Responsibilities & deliverables
- Garment and accessory assortment
- Sample and approval coordination
- Production and launch planning
Explore the documented city drops
Selected city-specific releases from the official Chris Lake catalogue. Explore the products associated with each location, including Chemistry collections and subsequent show drops.
Responsibilities & deliverables
- Chemistry city collections
- 2026 city releases
- Official catalogue sources
Artwork, blanks and sample approvals
Sample review checks garment selection, artwork placement, color and print requirements before production. OOO coordinates feedback and approvals between the creative and manufacturing teams. These four checks connect the approved design to the production brief.
Responsibilities & deliverables
- Artwork placement and product specifications
- Blank selection and sample review
- Approval and manufacturer handoffs
Four checks before production
- 01Blank
Confirm garment, fit and color.
- 02Artwork
Check placement, scale and color requirements.
- 03Sample
Consolidate feedback and required changes.
- 04Approval
Return the approved specifications to production.
Ecommerce, launch communication and fulfillment
The release continues through product imagery, listings, paid and organic communication, email/SMS and fulfillment coordination. OOO’s program connects those requirements to available product and the show calendar so the launch can be executed across channels.
Responsibilities & deliverables
- Product-page and ecommerce coordination
- Paid, organic, email and SMS handoffs
- Fulfillment and post-drop coordination
A coordinated release
- 01Prepare
Product images, information and store setup.
- 02Schedule
Connect communication to release timing.
- 03Launch
Coordinate the store and campaign channels.
- 04Fulfill
Handoff orders and follow through after the drop.
Bring OOO into your project
Build an artist merchandise program across tour dates, individual show drops and ongoing direct-to-fan commerce.
Engage OOO for a defined assignment or ongoing leadership across the program.
Further context
Go to the
source.
Explore the original releases, brand channels and published work. Archive images are captioned with their project context and creative credits.
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