MEDIA / EDITORIAL + SPONSORED CONTENT · 2016–2018
Surfline / Wavetrak
Sponsored editorial, production and film distribution
Partner-backed surf stories for Surfline: Road to Salvation with Michelob Ultra, Leo Fioravanti editorial with Quiksilver, and VonZipper’s Ha’WildLife release support.
Deliver sponsor requirements through stories that belong on Surfline’s editorial platform.
- Responsibility
- Content partnerships + executive production
- Engagement
- Brand-side leadership experience
- Period
- 2016–2018
- Selected deliverables
- Concept development and pitchingPartner and editorial alignmentSponsored-content planningProduction planning and coordination
Inside this partnership
The work, section by section.
Road to Salvation × Michelob Ultra
Executive production connected the sponsor brief, editorial concept, production team and California road-trip logistics, including the RV used with Noah Wegrich. The published feature combined film, photography and written editorial.
Responsibilities & deliverables
- Concept development and pitching
- Partner and editorial alignment
- Sponsored-content planning
Leo Fioravanti × Quiksilver
Production coordination and on-trip photography supported Leo Fioravanti: Multidimensional Man. Beau Flemister wrote the story; Billy Watts supplied principal photography. The work joined athlete access, travel, imagery and publishing requirements.
Responsibilities & deliverables
- Production planning and coordination
- Athlete and partner communication
- Creative and publishing handoffs
Sponsor integration in the published features
The finished pages show Michelob Ultra within Road to Salvation and Quiksilver’s Highline creative within the Leo Fioravanti feature. Partner and editorial coordination aligned those placements with the production and publishing plan.
Responsibilities & deliverables
- Sponsored-content development
- Partner and editorial coordination
- Production and publishing handoffs
VonZipper Ha’WildLife distribution, 2017
Release coordination covered the trailer push and placement in Surfline’s app. VonZipper published the film; the contribution here was partner communication and distribution coordination.
Responsibilities & deliverables
- Trailer-release coordination
- Surfline app placement
- Partner publishing communication
Bring OOO into your project
Develop a sponsored story, coordinate production and connect the finished work to its publishing plan.
Engage OOO for a defined assignment or ongoing leadership across the program.
Discuss a similar brief ↗Further context
Go to the
source.
Explore the original releases, brand channels and published work. Archive images are captioned with their project context and creative credits.
